A Pet ID Tag with a Secret

Dog with a gold tag named 'Ziggy' sitting on a couch.

Meet the first Pet ID Tag with calming scent stones you can swap in anytime.

Be part of the first limited release. Join the waitlist for early access. The first 100 people on the waitlist will receive a complimentary collar charm with their tag.

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  • More Than a Tag

    Innovative design lets you swap in scent stones and release calming aromas whenever you choose.

  • A Calming Option

    Pop in a lavender scent stone for a gentle aroma that soothes and refreshes.

  • Tagged for Them

    Personalized with a durable, scratch-proof finish.

  • Simply Charming

    Optional charms to show off your pups unique personality.

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Pet ID Tag FAQ

Can I use it as my dogs regular ID tag?

Yes! It functions just like a regular pet ID tag. You can engrave your dog’s name and contact details on it. The difference? Our tag has a hidden compartment where you can add and swap out calming scent stones anytime, giving your pup comfort and freshness on the go.

Is the scent stone removable?

Yes! The scent stone is designed to be easily swapped in and out of your pet’s tag.

How does lavender calm my dog?

Research has shown that lavender can have a naturally calming effect on dogs. In one study published in Applied Animal Behaviour Science, shelter dogs exposed to lavender barked less and rested more, suggesting the scent helped reduce stress. While every pup is different, many pet parents notice their dogs seem more relaxed when lavender is part of their environment.

What other scents do you have?

Lavender and chamomile are just the beginning! We’re developing additional scent options so you can choose the aroma that best fits your dog’s personality and lifestyle. Stay tuned—new scents are on the way.

How long does the scent stone aroma last for?

Each scent stone is formulated to last up to 6 months. After that, you can purchase a refill stone to refresh the calming benefits—or switch things up with a new aroma.